University Daily Kansan/Friday, December 2, 1988 7B Two joggers take a late afternoon run along the Kansas River levee. River run Directory listings unpopular out West LOS ANGELES — Las Vegas likes its privacy and Los Angeles would rather you write than call if a survey of unlisted phone numbers is any indication. education. Las Vegas ranked No. 1 in the nation with 60 percent of its phone numbers unlisted, while about 56 percent of people with numbers in Los Angeles County do not list them in phone directories, according to Survey Sampling Inc., a Connecticut company that sells phone numbers to market research companies. The Associated Press market research In Los Angeles, the 56 percent figure was a 4 percent increase from two years ago. "The rate of unlistedness is definitely jumping, especially in the top marketing markets," said John Lamb. Survey Sampling. "Younger people, ages 18 to 30, are notting to list their phone numbers. Our suspicion is that they feel it keeps telemarketers from getting to them." Not listing a number won't deter all phone solicitors, however. Lamb noted many companies use computers that call every number in sequence, listed or not. California is the leader when it comes to residents who don't want their phone numbers listed. Plan would stabilize stock market Professor develops thesis based on company back-up funds NEW YORK — What this market of corporate stocks needs is liquidity, said the professor, and he went on to suggest that the corporations themselves consider providing it. This Associated Press The professor's observation has its own reason for debacle of Oct. 19, 1987, when the Dow Jones industrial average dropped hundreds of points in a few hours, devouring about one-half trillion dollars of value. swamped by his It could have been worse, says papyrus Robert A. Schwartz, if companies hadn't used their own cash to buy back their stocks. He feels they helped turn a tide that could have destroyed the market. trilogy that that's illiquidity, the professor said. There were sellers everywhere and almost no buys, and many of the specialists, who are supposed to buy when others are selling, were swamped by the avalanche. Observing those actions, the professor developed a detailed plan to eliminate excess volatility in securities markets by asking listed companies to establish permanent stabilization funds. These funds would remain invested in U.S. Treasury notes until they were needed, which would be determined by a precipitous drop in stock prices. Schwartz, who teaches economics and finance at New York University, would market to buy a preset number of shares when the price of their shares fell to a certain level. fell to a certain vet. As the author of the recently published "Equity Markets: Structure, Trading and Performance," Schwartz justifies his thesis by stating that the only way to stabilize a market is to commit capital to market making. The holiday cheer that puts everyone in the spirit. Just call or visit us today to send the FTD" Holiday Cheer" Bouquet. FTD Flowers-The feeling never ends. "TCBY" can make your Winter Warmer with one of our many great tasting hot treats, all made with our distinctive frozen yogurt, which is 96% fat-free with about half the calories of premium ice cream. WE CAN MAKE YOUR WINTER WARMER. 50¢ OFF YOUR NEXT "TCBY" HOT FUDGE SUNDAE! Please preorder this product before ordering. Our order can be purchased per unit per visit. Customer must pay all tax sales tax. Not good in combination with other offers. Other good deals at participating "TCBY" stores with value tag of $14.99. "The Country's Best Yogurt." "TCBY" WINTER WARMERS • Piping hot Belgian Waffles • French-style Crepes • Delicious Sundaes • Each specialty treat features one of our delicious hot toppings—fudge, caramel, cherry and apple. ENJOY HOT "TCBY." WINTER WARMERS. 6th & Florida 711 W. 23rd The pink building at 9th & Vermont Enter the Zenith Data Systems MASTERS of INNOVATION COMPETITION Win a $5,000* Zenith Computer System. We're searching for tomorrow's innovators. If you've developed or used software or hardware—that is compatible with Zenith Data Systems products—to creatively address a problem or task in your field of study, we want to hear from you. You could win a $5000* Zenith Data Systems computer system for yourself, $5,000* worth of computer equipment for your college campus given in your name, and national recognition from your peers. For More Information And Official Rules, Call 1-800-553-0301. Competition Ends March 1, 1989. Void Where Prohibited. data systems THE QUALITY GOES IN BEFORE THE NAME GOES ON*