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Friday, November 11, 1988 / University Daily Kansan
Semiannual fund-raiser assists KANU programs
By M. Meredith Relph Kansan staff writer
Talk is not cheap, especially if it's on the radio.
Since Saturday, KANU 91.5 FM radio has been conducting one of its semi-annual fund-raising campaigns to pay for its talk. The campaign concludes tomorrow.
Debi Gilley, public information coordinator for KANU, said the Fall Fanfare '88 campaign coordinated a phone pledging system and a mailing campaign to encourage new patrons to establish memberships with the station and remind regular patrons to renew their support. Another campaign to raise money is planned for this spring.
KANU has signed up almost 200 new members this week, raising almost $35,000 by telephone. The fall goal is $100,000. Gilley said money received through mail-in support would supplement the phone campaign.
"Each drive is different," Gilley said. "Generally, a lot of people wait until the end, so we have a flurry of calls on the last day."
KANU is public radio station and does not advertise commercially. The station relies on support from listeners to supplement monies it receives to the university of Kanu. The station underwriters and the federal government.
Staff members have been making on-the-air appeals during the day, asking listeners to contribute to the station.
Darrell Brogdon, program director at KANU, said listeners could view their pledges as investments in good radio.
Brogdon, the host of the "Imagination Workshop", one of KANU's special programs, said many people did not realize the cost of producing a radio program.
"The cost also includes a lot of time, but it takes several thousand
dollars to put a show on the air," Brogdon said.
Rachel Hunter, assistant program director at KANU, also produces the "Good Time Radio Revue," a special program which is broadcast several times a year from Liberty Hall.
"We're not here just for the fun of it," Hunter said. "Listener support is vital."
Gilley said the special programs were important to draw listenership, and encouraged continued patronization of the station.
Marcia Cooper, membership coordinator, said about 150 volunteers and members of the KANU staff assisted in the campaign. Area restaurants helped by donating food to the people answering telephones at the station.
The two fund-raising efforts are projected to raise about $265,000 in private funds to supplement KANU's other monies.
Daniel Starling/KANSAN
Making the mold
Lori Pam, Higland Park, Ill., senior, watches David Vertacnik, associate professor of design, band a strip on a piece of pottery in a ceramics class yesterday.
Harvard professor to speak on history of Christianity in the Ukraine
By Laura Woodward Korean staff writer
Kansan staff writer
In support of the 1000th anniversary of the introduction of Christianity to the Ukraine, the departments of history and Soviet and East European Studies have invited Ihor Sevchenko to speak at KU.
ianization of Rus' Ukraine viewed from Bvzantium."
Sevchenk, a professor at Harvard University, is an authority on early Ukraine and Byzantine history. The Ukraine is located in the southern part of East Europe. At present, it is known as the Ukrainian Soviet Socialist Republic.
Sevchenko will speak at 7:30 p.m. Monday in the Centennial Room in the Kansas Union. His lecture is titled "The Christ-
"He's one of the world's greatest authorities on the subject of early Ukraine and
Byzantine history," said Norman Saul, professor of history. "It's quite something to have him come here."
His visit is sponsored by the Maria Palij memorial fund, established by Michael Palij, retired Slavic librarian at Watson, for the support of studies of the Ukraine
This will be the fourth lecture in several years sponsored by the Maria Palij memorial fund.
"Palij is very much interested in having the Ukraine recognized," Saul said. "It's been pretty much neglected."
Palij also organized a Ukrainian Christianity display on the third floor of Watson Library. The display will run until Nov. 19.
In A. D. 1988, the Ukrainian people accepted Christianity from Byzantium, during the reign of Prince Volodymyr the first Ukrainian state.
"It's an important time because religion was very important." Palij said. "Culture and literature came from the Christian culture. People then began to write about Christianity and culture."
"The main reason I did this is that I hope professors and students would see this and think about Christianity," he said.
An average city
The greater Kansas City area has become a model test market because it is so "average." It hits near the median mark in many aspects of U.S. life.
The average median age for a person living in Kansas City is 30.2 years old. The U.S.average is 31.3.
37. 5% of people living in Kansas City have completed high school and 19.1% have completed college. Comparatively, the national figures are 34.4% and 16.3%.
There are 2.65 persons per household living in Kansas City.The national average is 2.75. The Kansas City figure for persons per family is 3.21, while the U.S. figure stands at 3.27.
KC's buying habits draw test products
Dave Eames/KANSAN
By Janell Good Kansan staff writer
Kansas City attracts marketers of new products, because it is representative of the U.S. population's wants, needs and desires.
Linda Urey, Procter & Gamble representative, said that the Kansas City metropolitan area was named as one of the top 10 test market areas by national marketing associations in a trade magazine last year. Other test market areas included Toka Oka, Bakersfield, Calif.; and Atlanta.
Companies such as Procter & Gamble and Frito-Lay rely on the tastes of people in the Midwest because it is a model market, she said.
Source: U.S. Census
Ulrey said that the Kansas City Standard Metropolitan Area statistically matched the average consumer in the United States.
According to the 1980 U.S. Census, the average household has 2.75 members nationwide compared to 2.66 members per household in Kansas City. The median age in Kansas is 30.2 years old, running very close to the nationwide median age of 31.3 years old.
years out.
These are the assets that give Kansas City the chance to see new products first, Urey said. For instance, McDonald's put their trust in the taste of
Kansas Citians when they chose to market the first McDonald's Happy Meal and their later creation of the McRib sandwich here in Kansas City.
he mentioned. Ulrey said that having a closed media area like Kansas City was perfect for testing new products. The closest advertising market was St. Louis and there are no overlapping advertisements from one area to another, she said.
Before testing a new product, marketers try to identify and project the consumers needs, but the process is often complicated.
consumer makes the consumers cast their votes for new products by their willingness to pay for the product during test marketing." Ulev said.
Mike Valadez, Frito-Lay division trade development manager, said that test marketing gives the consumer more choices by generating a higher volume of products and more options.
"Test marketing also pumps advertising dollars into Kansas City and increases sales at the retail level, like the supermarkets and convenience stores," Valadez said.
He said that Kansas City was an area of dominate influence and that the Nielson ratings were also gathered here. The Nielson scan track market system also collected data on new products, besides ratings for television programs.
Demographically, Kansas City was middle-of-the road when it came to consumer buying habits. This gave a fairly accurate account of how a new product would score in a national market, he said.
"The marketer must watch out when testing different trends of fad products. Something that might receive record sales on the coast, might float in the Midwest and vice versa, Valdez said.
Maurie Pituck, researcher for the Bernstein-Rein Advertising Agency in Kansas City, said that the cost of advertising had a large impact on the testing of new products.
"A company must advertise heavily in the test market area to introduce a new product to consumers. Kansas City has relatively low media costs compared to the rest of the U.S." Pitluck said.
Once an advertising agency has chosen a test market, they must decide how to get their product to the consumer. There are many distribution companies in the Kansas City area, he said.
companies in the United States. "There are lots of food markets and fast food restaurant chains, this helps get the product to the consumer quickly." Pittuck said.
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JOANNA CONNOR
& THE
BLUESMASTERS
FRI & SAT NOV 11 & 12 at the JAZZHAUS
Currently one of Chicago's leading musician, Joanna received the "Guitar Hero of the Festival" award at this year's Chicago Blues Festival.
Pervisna.
Joanna has jammed with everyone from Buddy Guy and Junior Wells to Jimmy Page. Her group The Bluesmasters are veterans of some of the finest groups in Chicago. John Duich has played guitar for Valerie Wellington and Sugar Blue as well as reggae groups. Bassist Sam Mixon comes from stints with Tyrone Davis, Son Seals, and L.V. Johnson. And drummer B.J. Jones has played with Casey Jones and Big Time Sarah.